April 2025

Hannover Messe: Germany’s Saarland and twelve partner companies promoting the business location

At the Hannover Messe (from 31 March to 4 April) gwSaar will be using a new trade fair concept under the heading ‘Germany’s Saarland’ to promote their hub of industry and technology alongside Saarland-based partner companies.

Using a newly developed trade fair format geared towards personal encounters and short channels, the Saarland Economic Promotion Corporation (gwSaar) will be inviting visitors from all over the world to explore the innovative products, services and technologies that Saarland companies have to offer. A joint stand (Hall 2, Stand B10) will serve as a unique showroom and meeting point, as well as a platform for presenting products and for information and networking.

The aim of the ‘Germany’s Saarland’ joint stand is to increase international awareness of Saarland as a hub of industry and technology, provide Saarland companies with global networking, promote cross-sector integration and open up new business areas.

At the trade fair stand, twelve companies and their partners will be presenting their products, services and research projects to an international audience:

• One such example is Saarbrücken startup mateligent GmbH, a spin-off company from Saarland University’s intelligent Material Systems Lab (iMSL), which is represented by two separate entities (mateligent Group, mateligent nititec). With the aim of replacing conventional pneumatic gripping systems with state-of-the-art solutions using smart materials, mateligent demonstrates how technological innovations can provide environmental benefits whilst also significantly reducing operational costs.
• Also present will be the startup Mona AI GmbH, which provides software solutions for fully automated recruitment processes and thus offers companies new opportunities and effective strategies for recruiting staff.
• The other prestigious co-exhibitors are TÜV Saarland Holding GmbH, startup K-Lens, hydrogen agency H2saar, the August-Wilhelm Scheer Institute, companies Mecadi – Chemicals/Processing and MHA ZENTGRAF, the intelligent Material Systems Lab (iMSL) at Saarland University, and the Saarland branch of iPartners, which is working with gwSaar and KIST Europe to help Korean and Saarland-based companies with market launch in their relevant target country.

The new trade fair concept will see Germany’s Saarland organizing numerous events directly at the stand. For example, visitors on the first day can expect a ‘Saarland Day’. The day will end with a networking event, to which international delegations are invited, in order to make new contacts and promote collaborations.

On the first day of the trade fair, State Secretary for Economic Affairs, Innovation, Digitalisation and Energy Elena Yorgova-Ramanauskas will be visiting the joint stand to chat to exhibitors and explain the benefits of Saarland as a location to international visitors.

The joint stand’s programme will also feature other themed days shedding light on global developments and innovations. Particular highlights include the ‘AI – A new approach to almost everything?’ events, organized by the Turkish-German Chamber of Commerce (TD-IHK), InSaar and iPartners, as well as ‘Cross Border Collaboration – Navigating Investment Opportunities Across Borders’, headed by Bettina Hübschen, CEO of Saarland’s hydrogen agency H2saar.

>> https://germanys.saarland